Full Menu Or Specialty Items

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Full Menu Or Specialty Items

It’s been said, “Do what you do; don’t do what you don’t do.”

What are your company’s top products or services? Where do you succeed? What are your primary game changers?

From my college courses to my years of owning and managing businesses, professors and mentors advise to concentrate on a maximum of three products. Whatever we’re best at should be our menu. When we focus all of our resources on a few niches versus trying to cover too many bases, our probability of succeeding is much higher.

Thinking big is what we entrepreneurs, business leaders and organization directors do. While that mentality is necessary, it’s equally as important to lasso a limited number of items. Spreading ourselves too thin is a kiss of death. Winning happens when we produce a few, extremely high quality products/services rather than so many we can’t manage the workload and desired level of quality.

Filling a few glasses quinches thirst. One to two ounces in six to eight glasss leaves everyone thirsty. This lesson was taught to me decades ago, and I constantly have to revisit that rule because it’s true. If we crank up the heat on too many burners, scorching happens.

Excelling at professional development is cooking two to three dishes with constant stirring. To effectively and efficiently manage our teams and ultimately the finished product, we must be smart. It’s crucial to not overload ourselves and our teams causing mediocrity or worse. Delivering to the highest level is much more possible when our attention and resources are targeted. Quality control is everything.

Rio Grande Valley leaders, remember to do what we do. Plan. Execute. Win. Our companies and organizations depend upon us to lead our teams to greatness. And that is exactly what we demand of ourselves.

We are one. We are the Rio Grande Valley.

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.

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