Is Your Heart In It?


 Is Your Heart In It?

The expression “love what you do, and do what you love” is a powerful lesson. What is really satisfying is the enjoyment of our careers. Personal reward should be equivalent to earning a living. Does our job truly make us happy?

It is truly important that teachers and counselors advise students to pursue an education toward a career best suited to their liking. By junior high, students are thinking of career ideas. Students will favor a particular subject or subjects and courses more than others. Obviously there is a direct correlation between the more favored classes and the grades students earn.

Like all of us, we excel greater when we love what we do. When students pursue a path of which the journey toward completion is enjoyable, the payoff is more than just a financial one. When adequate compensation is combined with personal satisfaction, in my opinion, one has a great job. Career happiness is a major reason why we do what we do. How well students excel in particular courses in most cases plays a major role in what career choice one will find employment. A goal is to earn a paycheck and have fun doing it.

A student’s interests are very noticeable at an early age. Keen observing by parents, teachers and counselors can help direct those interests toward continued education and workforce options. A balance of white collar and blue collar occupations makes the world go around, and each are equally as important as the other.

Leading to that point, some students will prefer and excel in math and/or science while other students will have higher scores and interest levels encompassing liberal arts fields of study. We all can help mentor the next generation in the pursuit of their dreams. No matter the industry or field, today’s young people are tomorrow’s leaders.

We as business leaders can help shape our future with instilling a valuable lesson: Do what you love, and love what you do. The responsibility of leadership roles that we currently serve calls upon us to help others. That’s what we do because we are one. We are the Rio Grande Valley.

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.