Category Archives: Business Advice

Get Ready for Small Business Saturday

Small Business Saturday is Nov. 24, just around the corner. To help small business owners promote their business and attract more customers, the Shop Small Studio is now available via American Express. The free online service allows customizable marketing materials. It includes personalized profile pics, email templates, posters, and more. This year, the studio has added new ways to talk about a business and a variety of color options to help your…

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Free Financial Workshops Grow Small Businesses

Free financial education, which includes both small business and personal finance, starts Oct. 19 in Edinburg with PeopleFund’s “Financial Education Friday.” The series of free classes take also takes place Oct. 26 and Nov. 16. Held under BBVA Compass Center’s Pilot Program, the series is held at PeopleFund offices in Edinburg, Austin, Dallas, Fort Worth and Houston. The Edinburg office is located at 300 S. Closner Blvd. Ste. 1. Session topics and…

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Marketing a Seasonal Business in the Off-Season

seasonal marketing

Does your business rely on seasonal customers? Whether you own a surf school, a patio furniture store or an ice cream shop, you know how slow business can get during the off-season. Try these marketing ideas to keep customers engaged (and buying) all year long. Offer off-season specials. There’s a reason desert resorts slash prices when it’s super cold or hot. Reducing prices during the off-season is the easiest way…

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Culture Reflects Leadership

There is a saying in counseling circles that goes like this: Every happy family is happy in the same ways; every dysfunctional family is dysfunctional in its own unique way. While this is vast generalization, it is something that can be applied to organizations as well. When you look at successful organizations, there are some things these organizations do well: Clear vision and mission; strong, effective communications throughout the organization;…

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Succession: Key to Success

Historians consider Marcus Aurelius Antoninus “the last of the great emperors of Rome.” I’m not a historian by any stretch of the imagination, so I can’t claim to have the credentials to refute the claim, but I have often questioned this designation of admiration. I credit Marcus Aurelius for many admirable and distinguishable qualities. His self-discipline, adherence to principle, and the wise and fair rule of all Rome during his…

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Look in the Mirror to Succeed

Bridgett Krause, founder and CEO of the Dream Big Facility, gestures during a presentation at the McAllen Business Expo. (VBR)

Bridgett Krause believes in the “law of the mirror” as a strategy for personal and professional success. “You must see value in yourself to move forward to achieve personal growth and leadership,” she said during a recent seminar at the McAllen Business Expo. The annual expo was sponsored by the McAllen Chamber of Commerce. Krause and her husband Ryan are international trainers and executive coaches with the John Maxwell Team.…

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Knowledge Gained at Business to Botana Expo

Business to Botana Expo 2018

From the moment people walked into the Brownsville Event Center for the Business to Botana Expo on Sept. 19, they were surrounded by the sights and smells this event was showcasing. There was no shortage of food booths with everything ranging from Taco Palenque to Bara Exotic Food to Vita Zumo. Free to the public, this popular event drew crowds of all ages. Babies in strollers ate pieces of fruit…

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How Long Does It Take to Start a Franchise?

Purchasing a franchise involves many steps — and a lot of time and effort. But, if you’re organized, and you’ve taken the time to learn all you can about franchising, you’ll be able to speed up the process. Keep reading to learn how long it will take to start your franchise business. Purchasing Steps: 1. The Search Typically, you’ll visit several different franchise opportunity websites until you narrow it down…

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The Basics of 8(a) Government Contracting

SBA Business Opportunity Specialist Gilbert Soliz Jr. explains both the ins and outs of the 8(a) Business Development Program on Sept. 6 at the Brownsville Chamber of Commerce.

The U.S. Small Business Administration is an invaluable resource for any new entrepreneur. The 8(a) Business Development Program began as a public law and was named after Section 8(a) of the Small Business Act of 1953 (Section 204 of Public Law 100-656). The program’s incorporation took place in 1984 in Part 19, Small Business Program of Federal Acquisition Regulations (FAR). Specifically, the program is a creation for businesses to work…

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Artificial Intelligence Can Help Save Time

artificial intelligence

When you think of artificial intelligence, your mind might conjure images of futuristic robots or computers that are able to act as humans do. But AI isn’t just an idea for the future. It’s making a real impact on businesses today and could factor even larger in the years to come. An Accenture Research study found that AI has the potential to boost profitability by an average of 38 percent across select…

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