Rio Bank Hosts Groundbreaking of McAllen Building

A groundbreaking during cold, wet conditions – no problem.

Rio Bank with hundreds in attendance celebrated a historic mark in its history on Jan. 18 with the official festivities of a new six-story building near the Frontage Road at North McColl in McAllen. With the comforts of a tent, heaters and BBQ, customers, friends and more braved the elements to enjoy a warm reception and slideshow by Ford Sasser, Rio Bank president and CEO.

“Rio Bank is committed to helping our community grow. That’s our bank’s purpose,” said Sasser.

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.

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