RGV Women of Purpose Celebrates Local Women

Social mixer attracts more than 300 local business leaders


RGV Women of Purpose Celebrates Local Women

On March 15, IBC Bank Main in McAllen hosted the first annual RGV Women of Purpose event. More than 300 ladies of power, influence and purpose from throughout the Rio Grande Valley attended. They were further empowered by Catia Hernandez-Holm, author and motivational speaker.

IBC Senior Vice President Dora Brown and her planning committee were thrilled to see a very successful turnout of regional business and community leaders. IBC McAllen President and CEO Adrian Villarreal welcomed the crowd. He also payed tribute to the successful leadership of women’s contributions to IBC and other companies throughout the region.

Catia Hernandez-Holm shared her experiences of balancing work, married life and motherhood, expressing finding joy is essential while also exceeding at the workplace. Hernandez-Holm, a Weslaco native, congratulated ladies for their multiple roles from home to work and encouraged the crowd to seek help to achieve true happiness while managing jobs and children.

“The struggles are real, but you are not alone,” added Hernandez-Holm. Her personal story is told in her uplifting and powerful book ‘The Courage to Become.”

For more photos from the RGV Women of Purpose, visit the Valley Business Report photo gallery.

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.