The Pharr International Bridge hosts a free BridgeConnect Trade Session on the new toll system June 21 from 2-4 p.m. The session povides an overview of the enhancements coming soon for customers to cross more efficiently. The system will also replace all existing tags for current customers.
The BridgeConnect Trade Session will take place at the Pharr Development and Research Center, 850 W. Dicker Road in Pharr.
BridgeConnect is implemented by the Pharr International Bridge in conjunction with the Cameron County Regional Mobility Authority. The partnership with CCRMA leverages the local expertise of the CCRMA in toll systems. It also creates interoperability benefits for those traveling from the bridge to the Port of Brownsville via SH 550.
“As a city, we understand how important it is to continually provide our customers with the best opportunities to be successful, in order for Pharr to remain competitive as an international port of entry,” said Pharr Mayor Ambrosio Hernandez. “By implementing the latest technology, we are working to help our customers streamline their operations and more easily and effectively manage their businesses.”
The new toll collection system is a modernization of every element of the existing system, from lane equipment to the customer web access. The new system will provide its customers with both flexibility and transparency to operate their business more effectively and securely when using the bridge.
Session attendees will get an overview of the new toll collection system by Jesus Adrian Rincones, CCRMA chief financial officer. The new system will streamline customer operations with new features available on the customer web portal. Customers will be able to download transaction information as well as keep up-to-date records of all crossings. Attendance is mandatory for all end users.