You Have the Power


You Have the Power

what's nextThe word on the street is, “Why are we as businesses expected to monitor our customers? If customers lower their masks, we can be fined. How is that right?”

Here at VBR, we agree the burden of customers’ facial covering practices should not be on business owners and their employees. Even with the new state orders by Governor Abbott requiring individuals to mask up in public, local county judges continue to mandate that businesses also enforce mask wearing in their establishments or face possible fines.

There should not be an expectation of businesses to carry out such duties. Nor should businesses face financial penalties for others’ (patrons) actions. There is no law supporting this inclusion of county mandates, therefore bringing up questions of unconstitutionality and enforceability. In fact, when Hidalgo County Public Affairs Director Carlos Sanchez was asked in a VBR Q&A July 8 if “any Hidalgo County businesses had been fined $1,000 per offense for customers not wearing masks,” his answer was “NO.”

Local small businesses are the lifeline of the Rio Grande Valley economy. Placing businesses in governing roles outside of their area of expertise is both potentially dangerous and damaging to our economy. We encourage you to speak up. Your input to your county judges’ offices can make a difference.

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.