Love of Fish Nurtures Success


Love of Fish Nurtures Success

Isaac Ramirez, known as The Fish Guy, with a saltwater aquarium he designed and installed in a business in Edinburg. (VBR)
Isaac Ramirez, known as The Fish Guy, with a saltwater aquarium he designed and installed in a business in Edinburg. (VBR)

When his mother bought a goldfish in a bowl at a carnival, a young Isaac Ramirez found his future. “I went back the next day and got a couple more and I was hooked.” Beginning with that day, his youthful curiosity grew into a hobby and eventually his livelihood.

With as many as seven aquariums in his home at one time, hobby aquarist Ramirez was making his living as a restaurant server. Word spread about his avocation and people began calling for advice on starting and maintaining aquariums, which inspired him to launch his business in 1997.

Doing business as The Fish Guy, Ramirez and his wife officially became entrepreneurs in 1997. He hustled jobs designing, installing and maintaining aquariums while his wife handled the administrative and financial end of the enterprise. His first big commercial job was an aquarium he installed at San Benito Bank and Trust, a public venue that generated interest – and more jobs. “Since then it’s been all word of mouth that built the business,” he said.

As the business grew Ramirez developed a loyal customer base that became a support network when he faced his life’s greatest challenge – taking care of his wife when she was terminally ill. Clients offered their help and worked with Ramirez to arrange flexible schedules for their aquarium maintenance visits. “If it wasn’t for my business and my clients I could not have taken care of my wife as well as I did.”

Cuttings from a colony of saltwater mushrooms cultivated in captivity can be used to decorate other aquariums. (Courtesy)
Cuttings from a colony of saltwater mushrooms cultivated in captivity can be used to decorate other aquariums. (Courtesy)

Following her death in 2012, Ramirez regrouped and took over the office chores, adding an employee to help him make service and maintenance calls. He lives in Brownsville but routinely travels the Valley as The Fish Guy. About half of the aquariums he works with are in private homes and the other half in businesses. Sometimes his customers have tanks in both places.

“When a client has one at home then they want one at the office, and the other way around,” Ramirez said. “I have clients from all walks of life, from doctors to tattoo artists to bail bondsmen, whatever. Some of my clients I have had for 15, 17 years.”

The Fish Guy offers full service, from designing and installing freshwater and saltwater aquariums to regular maintenance visits to ensure a healthy environment for the fish and other creatures that may inhabit the tank. One of the largest aquariums he installed and maintains is a 350-gallon saltwater tank at a residence in Brownsville. “He is a shrimper and he definitely wants shrimp in his tank.”

Among the marine life Ramirez includes in saltwater tanks is live rock, underwater plants or coral attached to rock formations. That can be an environmentally sensitive subject because over-harvesting from oceans has harmed coral reefs around the world, Ramirez said. The Fish Guy uses only marine plant life that has been cultivated in captivity to decorate his aquariums.

For example, once a mother colony of saltwater mushrooms is established, cuttings can be transferred to other aquariums. “The rocks are being made from concrete or ceramics today and propagated with cuttings from colonies,” he said. “It’s environmentally safe and that’s important.”

That environmental sensitivity also inspires Ramirez to educate children about healthy marine ecosystems. He has donated aquariums to schools that include signage that describes the life in the tank. He regularly makes presentations to schoolchildren. “It’s educational. We need to keep our oceans clean.”

The Fish Guy has installed at least 200 aquariums in the Valley and services about 90 tanks a month with regular visits. Perhaps the biggest challenge he has faced was moving two 75-gallon saltwater aquariums and their inhabitants from the Valley to Corpus Christi. The owner relocated for her job in the seafood processing industry and wanted to take the aquariums. Ramirez devised a plan to dismantle the tanks and reassemble them in a truck for the drive north. Then the process was reversed to place the tanks in their new home. “That was a nerve-wracking process but we made it and everything survived,” he said.

George Cox is a veteran journalist with more than 30 years experience as a newspaper writer and editor. A Corpus Christi native, he started his career as a reporter for The Brownsville Herald after graduating from Sam Houston State University with a degree in journalism. He later worked on newspapers in Laredo and Corpus Christi as well as northern California. George returned to the Valley in 1996 as editor of The Brownsville Herald and in 2001 moved to Harlingen as editor of the Valley Morning Star. He also held the position of editor and general manager for the Coastal Current, a weekly entertainment magazine with Valleywide distribution. George retired from full-time journalism in 2015 to work as a freelance writer and legal document editor. He continues to live in Harlingen where he and his wife Katherine co-founded Rio Grande Valley Therapy Pets, a nonprofit organization dedicated to raising public awareness of the benefits of therapy pets and assisting people and their pets to become registered therapy pet teams.