Academy Sports + Outdoors opens its first store in Harlingen in Harlingen today at 2833 West Expressway 83. The nearly 60,000-square-foot store brings a wide assortment of sports and outdoors merchandise to the area. Academy plans to continue its expansion efforts with the goal of opening a total of 120 to 140 new stores by the end of 2027.

Academy will host grand opening festivities today through Nov. 19. Throughout the weekend, customers can look forward to exclusive deals and giveaways.

Customers can also expect to find an assortment of athletic and casual shoes, sports and outdoors equipment, and clothing from top, national brands such as Nike, adidas, Marucci, Stanley, Carhartt, Titleist, Shimano, YETI, Brooks, The North Face and more. Academy also offers its exclusive, private label brands such as Magellan Outdoors, Freely, R.O.W., BCG, H2OX, Redfield, and Mosaic, which cover outdoor apparel and equipment, women’s and men’s apparel, workout attire, fishing equipment, hunting optics and accessories, and outdoor furniture, respectively.

Academy also offers free services such as grill and bike assembly, scope mounting, bore sighting and line winding/spooling. Customers can also purchase hunting and fishing licenses in the store.

For more information regarding the grand opening deals and events text HARLINGEN to 22369* or visit academy.com/harlingen.

Individuals interested in careers at Academy can visit careers.academy.com to apply for open positions.