H-E-B recently announced its finalists for the 11th annual Quest for Texas Best competition and representing the Border Region is La Pale Frozen Fruit Bar. Owners Daisy and Gerardo Alcazar will join nine other Texas-based finalists in the coming days in Dallas, competing for a combined $70,000 in cash prizes and a chance at placement on H-E-B’s shelves. Launched in 2019, Gerardo and Daisy Alcazar embraced a family tradition of…
The first time Lamar Jones saw his bottles of gourmet barbecue sauce lined up on the shelves of an H-E-B store he felt like a musician hearing one of his songs on the radio for the first time. “It was surreal to see it,” Jones recalled of that 2016 memory. “To see something I started making in my kitchen and then developing it to a brand being sold at H-E-B,…
Manuel Alvarez and his wife, Nadia Escalante, started out with an at-home bakery in Brownsville, creating their Pastel Japones. Said another way, they are Japanese cotton cheesecakes. The popularity of the fluffy sponge-looking cake would take off. In part it was due to the uniqueness of the product in the Rio Grande Valley market. It’s a region filled with pan dulce shops and custom cake bakeries. It’s difficult to find…
McAllen ISD is one of eight school districts that are finalists for H-E-B’s 20th annual Excellence in Education Awards program. It is also one of five public school boards H-E-B is recognizing to highlight the importance of strong leadership at the board level. McAllen ISD is one of five districts in the Large School Districts category; three other districts make up the Small School Districts category. Four early childhood education…
McAllen city officials recently announced the return of the McAllen Holiday Parade for Dec. 4. Stepping off the parade at 6 p.m. at McAllen Veterans Memorial Stadium is the U.S. Air Force Parade Element Honor Guard and Drill Team. “A lead step-off sets the tone of the parade and creates excitement for the rest of the floats and bands as they march down the parade route,ˮ said McAllen Mayor Javier Villalobos. …
Every year, H-E-B goes on a quest in Texas, in search of the best Texas-made products for its store shelves. This year, submissions will come via video through April 7 at 5 p.m. H-E-B “Quest for Texas Best” is an open call for local, small food, beverage and general merchandise suppliers. The winners receive their products in H-E-B stores and $25,000. Creative submission videos to H-E-B should be two-minutes and…
Mario Lizcano and Linda Tovar are the Edinburg Chamber of Commerce’s Man & Woman of the Year, respectively. The two receive the honors due to their positive impact on the Edinburg community. According to the chamber, both “demonstrated exceptional leadership and commitment to civic engagement to benefit our community.” Mario Lizcano currently serves as DHR Health’s administrator of Corporate Affairs. He also serves as Edinburg Census Committee chairman, promoting efforts…
“Brunette Bombshell” from Mission-based 5×5 Brewing Co. is now available at seven Rio Grande Valley H-E-B stores. It is the brewery’s first beer to enter the retail market. The Mission EDC, in an announcement, says the release is made possible through an exclusive partnership with L&F Distributors. As the largest distributing brewery in the area, 5×5 Brewing Co. is one of a number of businesses receiving Mission EDC support over…
UTRGV veterans are the recent recipients of the inaugural Texas Cook’Em High Steaks in Edinburg Veteran Scholarships. During the planning of the 14th annual Texas Cook’Em: High Steaks, the Edinburg Chamber made the decision to award five $1,000 scholarships. When H-E-B heard of this endeavor, they quickly and generously chose to match that amount. Recipients are Juan Cerda, John Garcia, Gabriel Carrizales, Juan Gonzalez, Carla Blevins, Hector Villanueva, Brandon Bunch, Rosa…
J.J. Serrano Jr. can look out his office windows and see his alma mater across the way on Panther Drive. “It’s crazy,” said Serrano, the facilities leader of H-E-B’s Weslaco Retail Support Center on 1100 Panther Drive. “That’s my high school over there.” Weslaco High School is in his front view, but behind Serrano’s office is a cavernous 408,000-square-foot distribution and transportation center. It serves as the nerve center for…