Tag Archives: marketing

Branding to Reach the Top

A group of Top Branding TV participants whose work has been documented on YouTube. (VBR)

Years spent in the media business made clear to Vanessa Sarabia that there is no lack of abundant young talent looking to make their mark, if only someone would give them a chance. Sarabia has a deep background in the media business that includes photography, magazines, event promotions and production of commercials. She used those platforms of experience to create a niche business that would connect to young talent in…

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Marketing Mistakes That Can Come Back to Haunt You

It may be the season for ghosts and goblins, but ghastly creatures aren’t the only things that can haunt a small business owner. Making any one of the seven common marketing mistakes below can have frightening consequences for your small business. Find out what you have to fear from these marketing mishaps and how to avoid them. Mistake 1. Not setting goals for your marketing efforts Whatever type of marketing…

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Three Things All Successful Franchisees Do

franchisee

If you want to become a successful franchisee, there are certain things you need to do. Clearly, some of them need to be done before you sign your franchise agreement. They include choosing the right franchise, doing thorough research, and arranging the right type of financing. The other things you need to do should happen after you become a franchise owner. In this post, I’m going to share three things that all successful…

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Get Ready for Small Business Saturday

Small Business Saturday is Nov. 24, just around the corner. To help small business owners promote their business and attract more customers, the Shop Small Studio is now available via American Express. The free online service allows customizable marketing materials. It includes personalized profile pics, email templates, posters, and more. This year, the studio has added new ways to talk about a business and a variety of color options to help your…

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Marketing a Seasonal Business in the Off-Season

seasonal marketing

Does your business rely on seasonal customers? Whether you own a surf school, a patio furniture store or an ice cream shop, you know how slow business can get during the off-season. Try these marketing ideas to keep customers engaged (and buying) all year long. Offer off-season specials. There’s a reason desert resorts slash prices when it’s super cold or hot. Reducing prices during the off-season is the easiest way…

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Catch Up on Marketing: 43 Things to Do During Downtime

marketing

Summertime, and the livin’ is easy. For many small business owners, August’s steamy days bring a brief lull before things pick up again in the fall. That makes now a good time to catch up on some marketing activities you’ve been putting on the back burner. Here are 43 things you can do during your August downtime that will have a big impact come fall. Your Customers Schedule catch-up calls…

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Mission Chamber Receives Recognition

Mission Chamber TCCE marketing award

The Greater Mission Chamber of Commerce‘s marketing campaign of “Go Mission” is one of the best in Texas according to the Texas Chamber of Commerce Executives. The chamber took home second place in Marketing Campaigns June 19 at TCCE‘s annual Excellence Awards. “Chambers of Commerce are the voice of business and quite often the communities they serve,” said Aaron Cox of TCCE.  “This highly competitive process demonstrates how these organizations…

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