Tag Archives: marketing

McAllen a Marketing Award Finalist

Fiesta de Palmas award vote

The Event and Arena Marketing Conference’s announcement of its finalists for this year’s awards ceremony includes the City of McAllen. The EAMC recognizes the most innovative and impactful work in the live entertainment industry. Of the top five categories, McAllen is one of three finalists for EAMC Marketing Campaign of the Year. The nomination is a result of successful marketing efforts for last year’s introduction of Fiesta De Palmas. To prepare for Fiesta…

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How to Get Past the Fear of Buying a Franchise

Before I share my ideas on how you can get past your fear of buying a franchise, I need to address this issue: It’s perfectly normal to have feelings of fear when you’re thinking about buying a franchise. Let’s see if I can help alleviate some of these fears for you. Transition Fears You’re probably worried about the transition you’ll be making if you decide to move forward with the franchise…

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Direct Mail is Hot Again.

direct mail

From Glossier to Quip, a variety of hip new companies is targeting millennials with … mailers? From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy and Modcloth have all started targeting customers via direct mail, Vox notes. Here’s why direct mail is hot again and how your business can use it effectively. Why Direct Mail Is Hot Why is direct mail so hot? One…

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Branding to Reach the Top

A group of Top Branding TV participants whose work has been documented on YouTube. (VBR)

Years spent in the media business made clear to Vanessa Sarabia that there is no lack of abundant young talent looking to make their mark, if only someone would give them a chance. Sarabia has a deep background in the media business that includes photography, magazines, event promotions and production of commercials. She used those platforms of experience to create a niche business that would connect to young talent in…

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Marketing Mistakes That Can Come Back to Haunt You

It may be the season for ghosts and goblins, but ghastly creatures aren’t the only things that can haunt a small business owner. Making any one of the seven common marketing mistakes below can have frightening consequences for your small business. Find out what you have to fear from these marketing mishaps and how to avoid them. Mistake 1. Not setting goals for your marketing efforts Whatever type of marketing…

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Three Things All Successful Franchisees Do

franchisee

If you want to become a successful franchisee, there are certain things you need to do. Clearly, some of them need to be done before you sign your franchise agreement. They include choosing the right franchise, doing thorough research, and arranging the right type of financing. The other things you need to do should happen after you become a franchise owner. In this post, I’m going to share three things that all successful…

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Get Ready for Small Business Saturday

Small Business Saturday is Nov. 24, just around the corner. To help small business owners promote their business and attract more customers, the Shop Small Studio is now available via American Express. The free online service allows customizable marketing materials. It includes personalized profile pics, email templates, posters, and more. This year, the studio has added new ways to talk about a business and a variety of color options to help your…

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Marketing a Seasonal Business in the Off-Season

seasonal marketing

Does your business rely on seasonal customers? Whether you own a surf school, a patio furniture store or an ice cream shop, you know how slow business can get during the off-season. Try these marketing ideas to keep customers engaged (and buying) all year long. Offer off-season specials. There’s a reason desert resorts slash prices when it’s super cold or hot. Reducing prices during the off-season is the easiest way…

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Catch Up on Marketing: 43 Things to Do During Downtime

marketing

Summertime, and the livin’ is easy. For many small business owners, August’s steamy days bring a brief lull before things pick up again in the fall. That makes now a good time to catch up on some marketing activities you’ve been putting on the back burner. Here are 43 things you can do during your August downtime that will have a big impact come fall. Your Customers Schedule catch-up calls…

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Mission Chamber Receives Recognition

Mission Chamber TCCE marketing award

The Greater Mission Chamber of Commerce‘s marketing campaign of “Go Mission” is one of the best in Texas according to the Texas Chamber of Commerce Executives. The chamber took home second place in Marketing Campaigns June 19 at TCCE‘s annual Excellence Awards. “Chambers of Commerce are the voice of business and quite often the communities they serve,” said Aaron Cox of TCCE.  “This highly competitive process demonstrates how these organizations…

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