A marketing strategy should not only be catered to your budget, but to your industry. In the “Creating a Well-Balanced Marketing Strategy” webinar Jan. 13, Jennifer Mann will share her expertise on the different layers of a marketing strategy. Mann will also talk about how using analytics to adjust your marketing strategy throughout the year is important. Participants will be emailed online meeting details upon their registration. Participants are encouraged…
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Texas Southmost College is celebrating a big win for its media and marketing department with 12 American Advertising Awards. The team’s recognitions come for the graphic design work, recruiting campaigns and videos for the college in 2020-2021. The team of creatives earned five gold, two silver, three bronze, a Best of Video and Best of Online awards. They have earned a chance to move on to the district competition, a…
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The Event and Arena Marketing Conference’s announcement of its finalists for this year’s awards ceremony includes the City of McAllen. The EAMC recognizes the most innovative and impactful work in the live entertainment industry. Of the top five categories, McAllen is one of three finalists for EAMC Marketing Campaign of the Year. The nomination is a result of successful marketing efforts for last year’s introduction of Fiesta De Palmas. To prepare for Fiesta…
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Years spent in the media business made clear to Vanessa Sarabia that there is no lack of abundant young talent looking to make their mark, if only someone would give them a chance. Sarabia has a deep background in the media business that includes photography, magazines, event promotions and production of commercials. She used those platforms of experience to create a niche business that would connect to young talent in…
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The Greater Mission Chamber of Commerce‘s marketing campaign of “Go Mission” is one of the best in Texas according to the Texas Chamber of Commerce Executives. The chamber took home second place in Marketing Campaigns June 19 at TCCE‘s annual Excellence Awards. “Chambers of Commerce are the voice of business and quite often the communities they serve,” said Aaron Cox of TCCE. “This highly competitive process demonstrates how these organizations…
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