Tag Archives: marketing

Vendor Blender – Small Home-Based Businesses Expo

Vendor Blender is about joining forces of local small home-based businesses to market, sell, and brand their love for their products with the community. The fourth annual event offers  unique products and offers as well as home business opportunities. Home businesses to choose from include jewelry and Fashion, health and beauty, and cosmetics and skincare. There is also household, crafts and more.

Get the Most From Your Marketing Budget

marketing budget

Are you getting good results from your small business marketing? If your results are falling short of your expectations, perhaps it’s because you’re not investing enough money in your marketing campaigns. How much money should a small business spend on marketing annually, and how can you make the most of your precious marketing budget? Here’s what you need to know. How much should a small business spend on marketing? If…

Read More

Socially Responsible Marketing: Intensifying Your Brand Through Community Building (Turning Non-Profit Into Profit)

Socially Responsible Marketing

If you aren’t putting your community first, they are not putting you first in their minds when it’s time to buy your product. Hear how a local Volkswagen dealership in the Panhandle of Texas overcame the Diesel Crises in 2015. This was done by shifting focus on the needs of their community and adapting to the trends that are not commonly associated with buying a car. This method can work with any product. Learn…

Read More

Write a Press Release That Gets Results

press release

If you know how to follow today’s rules for getting attention, press releases can still be an effective marketing tool for small businesses. Are press releases still an effective marketing tool for a small business? Yes, if you know how to follow today’s rules for getting attention. Here are the essential elements of a modern press release along with tips to help make yours stand out. Today, press releases are…

Read More

Create Marketing Content That Gets Attention

marketing

The human attention span is evolving and that has important implications for marketers. What type of marketing content gets and holds people’s attention 0– and how can you create it? Here’s what you need to know. Attention spans are evolving While there’s lots of lamentation about how our attention spans are being destroyed by the internet, a recent study by Prezi suggests attention spans aren’t shrinking — they’re just evolving. Surprisingly, six…

Read More

McAllen a Marketing Award Finalist

Fiesta de Palmas award vote

The Event and Arena Marketing Conference’s announcement of its finalists for this year’s awards ceremony includes the City of McAllen. The EAMC recognizes the most innovative and impactful work in the live entertainment industry. Of the top five categories, McAllen is one of three finalists for EAMC Marketing Campaign of the Year. The nomination is a result of successful marketing efforts for last year’s introduction of Fiesta De Palmas. To prepare for Fiesta…

Read More

How to Get Past the Fear of Buying a Franchise

Before I share my ideas on how you can get past your fear of buying a franchise, I need to address this issue: It’s perfectly normal to have feelings of fear when you’re thinking about buying a franchise. Let’s see if I can help alleviate some of these fears for you. Transition Fears You’re probably worried about the transition you’ll be making if you decide to move forward with the franchise…

Read More

Direct Mail is Hot Again.

direct mail

From Glossier to Quip, a variety of hip new companies is targeting millennials with … mailers? From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy and Modcloth have all started targeting customers via direct mail, Vox notes. Here’s why direct mail is hot again and how your business can use it effectively. Why Direct Mail Is Hot Why is direct mail so hot? One…

Read More

Branding to Reach the Top

A group of Top Branding TV participants whose work has been documented on YouTube. (VBR)

Years spent in the media business made clear to Vanessa Sarabia that there is no lack of abundant young talent looking to make their mark, if only someone would give them a chance. Sarabia has a deep background in the media business that includes photography, magazines, event promotions and production of commercials. She used those platforms of experience to create a niche business that would connect to young talent in…

Read More

Marketing Mistakes That Can Come Back to Haunt You

It may be the season for ghosts and goblins, but ghastly creatures aren’t the only things that can haunt a small business owner. Making any one of the seven common marketing mistakes below can have frightening consequences for your small business. Find out what you have to fear from these marketing mishaps and how to avoid them. Mistake 1. Not setting goals for your marketing efforts Whatever type of marketing…

Read More