Tag Archives: social media

Leading Through the Attention Span

dialogue

The recent COVID-19 outbreak has sent shock waves of fear and uncertainty through our hearts, economies and social media feeds. While the outbreak is grave and tragic, it brings to light how freshness of information and abundance of communication lights the path for attention. Just a few weeks ago, social media news feeds and news outlets were filled with news on the outbreak, economic uncertainty and people succumbing in the…

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Get Your Customers to Fall in Love

Many of us have experienced the feeling of falling in love. The excitement of new discovery. The desire for more. Sharing your happiness with your friends and family. Wouldn’t it be great if all your customers could feel that way about your business? Here are three ways to get customers to fall in love with your business. Be social On social media, you’ll find plenty of evidence of how much…

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Five Ways to Start Selling Online

e-commerce

The U.S. e-commerce market brought in more than $504 billion in revenue in 2018. It’s expected to grow to more than $735 billion by 2023. With so much potential in the market, it’s the perfect time for entrepreneurs to get started selling products online. Today’s sellers have a ton of options to make this happen. Here are five of the most popular. Your own e-commerce store Building an e-commerce store…

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10 Tips for Small Business Saturday Success

Small Business Saturday

For millions of small businesses across the United States, it’s getting close to the most wonderful time of the year: Small Business Saturday! Celebrated two days after Thanksgiving, Small Business Saturday is a way for consumers to usher in the busy holiday shopping season and make an impact in their community by supporting independently owned businesses. According to a National Federation of Independent Business survey, consumer spending at independent retailers and restaurants…

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Eight Ways to Find Your First Customers

No matter what industry you’re in, every startup business owner has the same burning question: “How will I get my first customers?” Here are some smart strategies you can use to identify and attract those critical first customers. 1. Make a list. As you’ve done the groundwork to launch your business, you’ve undoubtedly met some people who could be potential customers. For instance, these could include people you surveyed in…

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STC Hosts Small Business Social Media Courses

STC Instagram

South Texas College will soon offer an online program for small businesses seeking to increase their presence on social media. “Instagram Brand Worthy Basics” starts Feb. 26 and will teach small businesses how to increase their fan base or followers on the social media site. The new eight-class program is an offering from the college’s Continuing Professional Workforce Education. Public relations guru Giselle Mascarenhas will lead the Instagram course. “Every small business,…

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Mission EDC to host Social Media Summit

Small businesses meet with social media professionals Mission EDC invites local small businesses and non-profits to “discover the power of social media for your business” at the Social Media Summit ’17 Nov. 1. The event features a half dozen workshops on basic and advanced social media strategies for small business and other entities. Workshops to choose from include “Starting From the Bottom, Now You’re Here” or “Video Kills the Slide-Show…

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