The South Pole Illuminated Festival, presented by H-E-B Helping Here, will bring the community together to celebrate the joy of Christmas with lights, festive entertainment, and new attractions for 2025. The festival’s signature Tree Lighting Ceremony on Nov. 28 will once again mark the start of the holiday season in McAllen, officially transforming the city into the South Pole of Texas. During a press event on Nov. 11, McAllen Mayor…
The McAllen Holiday Parade with its towering balloons and lighted extravaganza of features attracts tens of thousands of spectators. The massive event headlines Christmas celebrations in the city. Yet, there is another holiday event in McAllen that quietly but surely has developed a following of its own. The South Pole Illuminated Festival, with its month-long run on the grounds of the McAllen Convention Center, now attracts 128,000 visitors annually. It…
McAllen is once again gearing up for its South Pole Illuminated Festival 2023, presented by H-E-B, which takes place Nov. 29 through Dec. 30. Kicking off the festival is the official McAllen Christmas Tree Lighting Ceremony on Nov. 29 at 6 p.m. In an announcement this week, dignitaries, sponsors and community partners revealed the “festive magic” that will soon take over the McAllen Convention Center grounds. A multitude of attractions…
The City of McAllen will celebrate the South Pole Illuminated Festival, presented by H-E-B, Nov. 30 through Jan. 1. The 33-day event at the McAllen Convention Center will unveil the tallest RGB Christmas Tree in America, spanning over 10 stories tall. The digital red, green, blue color light model tree will be just one aspect of helping guests to experience a walking journey through millions of lights. The South Pole…