Category Archives: Industry

Rosca de Reyes Lends Sweet Celebration

e-Brief Features Featured Food & Entertainment News Comments
An employee at Ayala's Bakery in Brownsville shows a Rosca de Reyes panaderias.

While the holiday season is over for most people, another traditional celebration took place among some Rio Grande Valley residents. Such was the case for those who celebrated Three Kings Day with the traditional Rosca de Reyes, a round-shaped pastry consumed by people who follow the customs each Jan. 6. Bakeries throughout the region prepared the item by the hundreds, decorating the rings with dried fruit, cherries and other ingredients. Spanish-speaking…

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Valley Metro Is Moving Forward

e-Brief Features News Transportation & Travel Comments
The new Edinburg Valley Metro station is set to open later this month.

The Rio Grande Valley with its estimated population surging above 1.4 million is reflecting its new urban realities via Valley Metro. The regional bus system is adding transportation hubs and new routes with each passing year.  Later this month, Valley Metro will open a new hub in Edinburg between City Hall and the University of Texas Rio Grande Valley. The new hub will come off a year where Valley Metro…

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Market Square Renovation Sparks Rebirth

News Recreation & Tourism Retail Comments

Brownsville’s public market and town hall went up as the city got its start in 1850. Butchers and other vendors moved in a year later. The city’s central square would go through various rebuilds. It would survive hurricanes as well as other calamities through the ages with a city that grew up around it. The last half of the 20th century saw what came to be known as Market Square…

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Rio Sports Broadens Sports Broadcasting 

News Technology Comments
Joe Bowling prepares to broadcast a high school girls' game at Harlingen South High School on Rio Sports Live.

Joe Bowling grew up a Midwest kid listening to his heroes. It was the voices of legendary baseball broadcasters Jack Buck and Harry Carey that carried into Bowling’s home in southeast Missouri. He was a baseball-crazed kid following his beloved St. Louis Cardinals. “It got into my blood,” Bowling said of his love for sports and broadcasting. Those influences play out today as Bowling calls Rio Grande Valley sporting events…

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Start the New Year off with Charming Picnics!

News Professional Services Comments

The most adorable way to celebrate milestones has arrived and it’s taking the Rio Grande Valley by sweet surprise. Proud small business owner Esli Escobedo is the brains behind Charming Picnics. The Alamo native is thrilled to have so much support from the community early on in her journey. How it came to be Growing up around her entrepreneur father, Esli has always known she wanted to follow in his…

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Baking from the Heart Becomes Business

Food & Entertainment News Comments
Cookies by Katie displays festive holiday baked goods.

I eat cake because it’s somebody’s birthday.  ~Author Unknown Katie Jones took a leap of faith in August 2019 when she posted a message on Facebook. She let her friends know she was ready to share her love of baking outside of her family-and-friends network and turn it into a business. That was the start of Cookies by Katie. “A simple Facebook post started my journey,” Jones said. “Just asking…

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Pieology Franchisee Goes Local First

Food & Entertainment News Comments
A Pieology pizza made to order.

It’s mid afternoon at Pieology in Edinburg. The lunch rush has thinned out, yet the build-your-own pizza restaurant is still busy with mostly Millennial-aged customers. Come back the next day in the noon hour. It will likely be employees from the nearby hospital and medical offices on Trenton Road who are enjoying their break and lunch at Pieology. In the evening hours, families with young children often push the tables…

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A Home Away from Home

Healthcare News Comments
Avalon Memory Care is built to resemble a home in order to make the residents feel more comfortable. (VBR)

Placing a loved one in a care facility can be one of the most difficult decisions a family has to make. This is even more true when the loved one is suffering from an illness that affects their memory, such as dementia or Alzheimer’s. Moving them from the home they know and love to a new environment can prove to be challenging.  Avalon Memory Care in Edinburg is working to…

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Brewery Apprenticeship Tackles Regional Demand

Food & Entertainment News Comments

Veteran-owned and operated 5×5 Brewing Co. is a craft brewery in Mission that is pioneering high quality beer by tackling a labor issue early on. There is an ever-increasing interest for craft beer amongst RGV locals. A brewery apprenticeship program could very well be the missing link between supply and demand in our area. With their rapid growth, 5X5 Brewing Co. anticipates labor issues to arise regarding the abundance of…

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