Buenas Tardes Luncheon

A storm on the way? You couldn’t tell by a crowd of more than 200 at the Mission Event Center on Sept. 14 at the Greater Mission Chamber of Commerce‘s Buenas Tardes Luncheon. Dat Nguyen, former Aggie and Cowboy, packed the house as guest speaker.

Business and community leaders, and city officials listened attentively as the retired Dallas Cowboys middle linebacker shared his story and his perspective of applying sports to business.

“Know your team. Know what motivates each player,” added Nguyen.

Nguyen, who also coached with the Cowboys and the Aggies, is now a proprietor of a Chick-fil-A restaurant in Fort Worth.

“My key to college and pro football success is basically the same as business. Dream it and visual it before it happens. Take the risk,” proclaimed Nguyen.


My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.