The owners of Reserva Coffee Roasters began a new chapter recently when they opened their doors at the UTRGV School of Medicine’s Team-Based Learning Center in Edinburg. Owners Michelle and Danny Quiroz are two legacy UTRGV alumni.
The construction planning for the Team-Based Learning Center started in 2018 and included a space for a potential café. UTRGV officials explored different service operators but settled on teaming up with a locally owned café to open.
UTRGV’s Office of Procurement and Contracts then released a request for proposals. This allowed interested bidders to submit their business plans and proposed café ideas for the space.
Reserva Coffee Roasters was the successful bidder with UTRGV rewarding the contract in 2020. When the Quirozes were contacted by the university about possibly opening an extension of their growing business, they were excited and grateful for the opportunity.
Michelle is a Penitas resident who received both her bachelor’s degree in mechanical engineering and master’s degree in engineering management from legacy institution UTPA. She said they were honored the university initially reached out to them. Danny received his bachelor’s degree in business administration from UTPA.
“For me and Danny, we’re super proud to be alumni that we were like, ‘Yeah, we’re going to do it. We’re going to put in a bid,’” she recalled. “Not many other schools, I would say, have a local coffee roaster or coffee shop on campus.”
The new shop operates very similarly to the way their other location does. On the menu are a variety of drinks and baked goods. They also carried over their unique shop aesthetic to the new location. They informed the university they had their engineers and architects designing their space and it could become a showpiece to attract students.
Michelle said the opening of the coffee shop on campus speaks volumes about the university’s commitment and confidence in helping boost the small business. She’s very thankful for the opportunity to begin to build a relationship with the university community.
“We want to extend our gratitude to the university for helping us with this journey. We really appreciate everything the school has done,” she said. “What’s great about our partnership is that the university is willing to extend a helping hand to small businesses and create and enhance the community aspect of it. Being on the university grounds, we’re able to foster that community development. We were even thinking of hosting future events for students with organizations on campus.”
Customers can order online through sipreserva.com. They can then pick up their order inside the establishment or curbside. Customers can also use gift cards and collect/use any reward points they’ve earned through the Reserva app.
Reserva Coffee Roasters is open Monday through Friday from 7:30 a.m. to 3 p.m. at the Team-Based Learning Center, 1204 West Schunior Street.