Tag Archives: Reserva Coffee Roasters

Reserva Opens Second Location at School of Medicine

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Reserva Coffee Roasters begins a new chapter, opening at the UTRGV School of Medicine’s Team-Based Learning Center in Edinburg. (photo Paul Chouy, UTRGV)

The owners of Reserva Coffee Roasters began a new chapter recently when they opened their doors at the UTRGV School of Medicine’s Team-Based Learning Center in Edinburg. Owners Michelle and Danny Quiroz are two legacy UTRGV alumni. The construction planning for the Team-Based Learning Center started in 2018 and included a space for a potential café. UTRGV officials explored different service operators but settled on teaming up with a locally owned…

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Coffee Roaster Incorporates Vast Influences

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Michelle Quiroz’s coffee shop looks global but has local elements.

Michelle Quiroz is an engineer by training and had a fascination for a topic beyond her work for a large corporation with manufacturing operations along the border. The science and craft of coffee roasting fascinated her and got Quiroz wondering how to apply her disciplined thinking to a dream of owning and running a small business. It would lead to the beginnings of Reserva Coffee Roasters in McAllen. It opened…

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SBA Honors Local Small Businesses

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Michelle and Danny Quiroz, owners of Reserva Coffee Roasters

Today, SBA’s Lower Rio Grande Valley District honored the 2020 District Small Business Week awardees for six small business categories. The virtual ceremony is part of National Small Business Week going on now through Sept. 24. Michelle and Danny Quiroz of Reserva Coffee Roasters were named the district’s Small Business Persons of the Year. Both previously had successful careers working for large companies. However, Michelle’s passion for coffee drove their…

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Exploring a World of Coffee

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Customers visit or work on laptops while sampling coffee from different parts of the world. (VBR)

Michelle and Danny Quiroz have been on a coffee journey for more than a decade. Today, they roast beans from all over the world and serve hot, steaming cups of java at Reserva Coffee Roasters in McAllen. “My husband and I have been coffee enthusiasts for a long time, like over 10 years,” Michelle said. “We really had an affinity for good coffee. Everywhere we would travel we would seek…

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