Category Archives: Food & Entertainment

PI Restaurant Honors Legacy Of Founder

The seafood platters at Joe’s Oyster Bar continue to attract generations of families to the Port Isabel restaurant.

Ricky Hernandez was the neighborhood kid who never left Joe Henry Castillo’s side for over 30 years. “He treated me like his son,” said Hernandez, the manager of Joe’s Oyster Bar & Gulf Seafood Market in Port Isabel. “Yes, I was an employee, but he shared everything he knew with me. I was with him 13 or 14 hours a day.” Hernandez so absorbed Castillo’s life lessons and ways of…

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Iconic Restaurant Celebrates 60 Years

Representatives from the Mercedes Chamber of Commerce were on hand in mid-June to help Cortino’s Italian Restaurant celebrate 60 years of service and operation.

John Cortino was in the construction business in the Rio Grande Valley of the 1960s when he got home from work one day and made an announcement to his wife Mary. “We’re going to build a restaurant next door,” he said. It was 1966 and the Cortinos were living on Highway 83 in Mercedes with the Weslaco of that era miles away. The highway was the Rio Grande Valley’s regional…

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VBR Business Briefs

STC and Weslaco community leaders recently celebrated the establishment of a new avionics tech program at Mid Valley Airport. (Courtesy)

Program Features Aviation Training South Texas College in partnership with Mid Valley Airport and Hidalgo County Precinct 1 is set to launch a new Avionics Technician Program in Weslaco. College and local officials gathered in mid-May to formally announce the program’s anticipated start at Mid Valley Airport in the fall of 2026. It is the only program of its kind in the Rio Grande Valley. The college’s Center for Advanced…

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2026 H-E-B Quest For Texas Now Open

Manuel Alvarez and his wife, Nadia Escalante, sit at their display at H-E-B offices in highlighting their Japanese cheesecakes. (Courtesy)

H-E-B is accepting submissions through April 22 for its 13th annual H-E-B Quest for Texas Best, a competition created to find the best Texas-made products. Qualified participants will compete for a combined $100,000 in cash prizes and the opportunity to feature their product on H-E-B shelves across the state. H-E-B’s Business Development Managers will select the top applicants who will present their products before a panel of judges selected by H-E-B…

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Millennial Couple Making Brownsville Shine

It was more the opportunity to restore a historic building than starting a business that was the initial inspiration for Hector Zavala when he saw a 1860s-era building in Downtown Brownsville. Zavala was in his mid-20s at the time when spotting an old botica building on the corner of 11th and Washington streets. The over 160-year-old pharmacy building that also housed doctors’ offices and a clinic had been left vacant…

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Mid-Valley Growth Lifts Entrepreneurs

O’s Burgers & More are a welcome new addition to the food court at the Rio Grande Valley Premium Outlets.

The growth of a small business can come from the result of well-crafted planning – or sometimes by happenstance. Norma Ozuna and her husband Eddie, with years of experience in working for corporate restaurant chains, made the move in 2021 to open their own business along Expressway 83 in Mercedes. O’s Burgers & More is located adjacent to the emerging Shops At Mercedes. The latter is a 250,000-square-foot retailing development…

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Attention To Detail Spices Up Vet’s Salsa

David Carter stacks up his array of salsa products at a Rio Grande Valley street market. (Courtesy)

David Carter grew up a Kansas kid experiencing some of the more extreme weather fluctuations seen in the United States. There are severe winter storms and blizzards to go with severe thunderstorms over the Midwest plains. Then there are the tornadoes. Kansas averages over 80 tornadoes a year and the big storms of the state became immortalized in “The Wizard of Oz.” “I grew up in southwest Kansas and I…

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RGV Rubs Spice Up Texas Cuisine

The TXQ Rubs include products entitled with the area codes of Texas cities as well as regional catch phrases.

Lou Castro creates what his TXQ Rubs call “Texas love” in the kitchen of a north Brownsville home nestled by a resaca.  Castro’s kitchen serves as a laboratory for the mix of spices, powders and ingredients that make up his growing collection of rubs for meats, vegetables and Mexican pastas. The TXQ Rubs are now on the shelves of hundreds of H-E-B stores, meat markets and specialty shops across Texas.…

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H-E-B’s Quest for Texas Best Includes McAllen Product

Deli Spice Cooking Spices

The 2025 edition of H-E-B’s Quest for Texas Best competition is down to 10 finalists and one of them is based in McAllen. Sully Villareal’s Deli Spice Cooking Spices has made the cut among more than 370 products up for H-E-B’s review. An H-E-B press release states about Deli Spice, “Every blend is tested by families and perfected by a Mexican mom in Texas to help people cook authentic birria…

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