Author Archives: Todd Breland, VBR general manager

My thirty years in the media world has primarily focused on marketing, advertising and writing. This industry is my passion. I have been blessed to serve customers with marketing consulting, advertising concepts, video production and promotion of all forms - broadcast, print and digital. My occupation is a fun job but not work. The opportunity to put clients and customers together awakens me early. Learning clients and their businesses enables me to create effective multimedia advertising campaigns. My media life led me to deep South Texas in 2004 to co-found The Business Times of the Rio Grande Valley and then the Valley Business Report in 2009. This south Louisiana native is proud to call the Rio Grande Valley my home.

Full Menu Or Specialty Items

It’s been said, “Do what you do; don’t do what you don’t do.” What are your company’s top products or services? Where do you succeed? What are your primary game changers? From my college courses to my years of owning and managing businesses, professors and mentors advise to concentrate on a maximum of three products. Whatever we’re best at should be our menu. When we focus all of our resources…

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Ring! Ring!

As school has started or will very soon, let’s ease off the accelerator and keep an eye out for our little ones. Hot summer temperatures of course are really kicking in, and so are the classroom doors for a new year of learning, growing and exploring. Back-to-school sales, stuffing the backpacks and new sneakers are all part of daily lives this month. The roads are again congested, and the frequent…

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Staying Fit

Are we sticking with our new year resolutions to exercise? Ouch. I stepped on my own toes. I know. We’re busy, work and family schedules are crazy; there are not enough hours in the day. More necessary things have to get done. While that is a valid point, our physical and emotional health are also very necessary. How are we doing with keeping our company or organization fit? What’s our…

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Full Speed Ahead 

What a wild last 60 days. Holidays, fun family get togethers and real cold weather. Whew! Now it’s throttle time. All teams are prepped — we’re pushing the pedal to the medal. Production departments are rolling, sales personnel are on the streets and administrative executives are planning the next project while keeping tabs on existing numbers. Spring will be here before we know it, and then it’s peak season for…

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The Leaves Have Turned

leaves turned

The old days of competing amongst ourselves is a thing of the past. Working together for the good of the Valley is as bright as a Northeast fall leaf. If you don’t believe me, drive the Valley and see the incredible growth of rooftops and businesses, reaching far and wide. The comradery between county, city and town leadership combined with the very friendly business environment proves bitter leaves of yesteryear…

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RGV Summer Fun

RGV Summer Fun

Catch a wave or make a splash — oh how we enjoy our beautiful beaches and the cool, refreshing water of a backyard pool. Luckily, South Padre Island has both! Summer fun does come with precautions. We parents and grandparents are eyes and ears wide open to ALWAYS know where the little ones are at all times. It’s that time of the year we warn the kids to not venture…

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Place Eggs In Carton Carefully

Entrepreneurs are hustlers, multitaskers and at least slightly hyper — go, go, go and sleep deprived. The number of projects in full motion simultaneously would cause a non-entrepreneur to have stress attacks. For many, no two projects are in the same stages. A drawing illustrating active phases would replicate a spaghetti hurricane model five days before landfall. A seasoned and successful entrepreneur is in control of a limited number of…

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Time To Move Forward

think time

As we dive into 2023, one of our challenges with managing businesses and organizations is scheduling the best use of time for ourselves and our departments. “This is easy,” said no one. The priority of executive tasks consumes a substantial portion of our work day. Actually, the sharpest leaders map out a fluid plan before the work day starts. The allocation of which tasks are the highest priority and how…

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There’s No I in Team 

team

Shortage of employees? Juggling skeleton crews’ vacation schedules? Searching for qualified team members? Everyone is dealing with staffing concerns. Most companies, big and small, are experiencing the same challenges. These are unprecedented times of organizations and businesses not being fully staffed add to ownership and management stress. Seeking to fill position vacancies, interviewing, hiring and training can raise the blood pressure. These challenges became universal issues about 18 months ago,…

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It Takes a Village 

In many ways it feels like yesterday that late co-founder and managing editor Kevin Knoch and I sat down in an Alamo hotel meeting room to discuss the origin of Valley Business Report. Ideas bounced back and forth; many “what ifs” played out in our minds to see if we were up to the challenge. As the pieces fell into place, we said “Let’s do it.” Just over a year…

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